{"id":430,"date":"2025-07-29T22:18:39","date_gmt":"2025-07-29T20:18:39","guid":{"rendered":"https:\/\/233comfort.com\/?page_id=430"},"modified":"2025-07-31T19:37:18","modified_gmt":"2025-07-31T17:37:18","slug":"adidas","status":"publish","type":"page","link":"https:\/\/233comfort.com\/de\/adidas\/","title":{"rendered":"adidas"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;da5f49f5-a8db-47d7-ab1f-89e813ebdf79&#8243; background_color=&#8221;#000000&#8243; use_background_color_gradient=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; background_enable_video_mp4=&#8221;off&#8221; width=&#8221;100%&#8221; height=&#8221;1000px&#8221; custom_padding=&#8221;54px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; 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global_colors_info=&#8221;{}&#8221;][et_pb_menu menu_id=&#8221;5&#8243; show_cart_icon=&#8221;off&#8221; show_search_icon=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Satoshi Light|||on|||||&#8221; menu_font_size=&#8221;14px&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;|||455px|false|false&#8221; custom_padding=&#8221;|4px||||&#8221; custom_css_main_element=&#8221;\t&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(12,0,0,0) 0%|rgba(11, 1, 1, 0.56) 55%|#000000 88%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/adidas-image-05-1.jpg&#8221; width=&#8221;100%&#8221; max_width=&#8221;1588px&#8221; height=&#8221;807px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;About You x Adidas Originals&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;6f5af908-a7be-4e3a-8670-1d62ba51e0ce&#8221; max_width=&#8221;72.3%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;121px|||4px||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/adidas_originals_logo.svg&#8221; title_text=&#8221;adidas_originals_logo&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;12%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||132px||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;1750ms&#8221; animation_delay=&#8221;350ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; animation_speed_curve=&#8221;ease-out&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_padding=&#8221;||54px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1250ms&#8221; animation_delay=&#8221;150ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf03a;||fa||900&#8243; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Satoshi Light||||||||&#8221; text_font_size=&#8221;16px&#8221; header_4_font=&#8221;Satoshi Bold||||||||&#8221; header_4_font_size=&#8221;28px&#8221; header_4_line_height=&#8221;1.6em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>GOALS<\/h4>\n<ul>\n<li>Emphasize the commercial\u2019s storyline about passion through dance<\/li>\n<li>Four ethnically diverse actors\/dancers<\/li>\n<li>Actors\/ dancers needed to live in Germany<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf0ad;||fa||900&#8243; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Satoshi Light||||||||&#8221; text_font_size=&#8221;16px&#8221; header_4_font=&#8221;Satoshi Bold||||||||&#8221; header_4_font_size=&#8221;28px&#8221; header_4_line_height=&#8221;1.6em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"approach\">APPROACH<\/h4>\n<ul>\n<li>Researched actors\/ dancers from our network<\/li>\n<li>Communication between actors\/ dancers and client<\/li>\n<li>Executed a German-wide e-casting<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf024;||fa||900&#8243; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Satoshi Light||||||||&#8221; text_font_size=&#8221;16px&#8221; header_4_font=&#8221;Satoshi Bold||||||||&#8221; header_4_font_size=&#8221;28px&#8221; header_4_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;|||0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"results\">RESULTS<\/h4>\n<ul>\n<li>The dancers performed with authentic and different dance styles<\/li>\n<li>Booked four dancers with different cultural backgrounds<\/li>\n<li>Presented 15 diverse dancers to the client<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;850.2px&#8221; custom_margin=&#8221;31px|auto||auto||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1450ms&#8221; animation_intensity_slide=&#8221;17%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; width=&#8221;57%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;31px||126px|||&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>\u201eElevating Adidas Originals x About You campaign through a stellar cast\u201c<\/h4>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/adidas-image-02.jpg&#8221; title_text=&#8221;adidas-image-02&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;63f41bc4-1d65-473a-8756-b6f1ebc98f7d&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1300ms&#8221; animation_intensity_slide=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>To bring the vision of Adidas Originals x About You to life, agency +233c booked actors and models for content production.<\/h4>\n<p>We researched within our network to discover individuals who possessed the desired qualities. Effective communication between the actors, dancers, and the client ensured a seamless collaboration, aligning the client\u2019s creative vision and goals.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1300ms&#8221; animation_intensity_slide=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/adidas-image-03.jpg&#8221; title_text=&#8221;adidas-image-03&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;66px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/adidas-image-04.jpg&#8221; title_text=&#8221;adidas-image-04&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/adidas-image-05-1.jpg&#8221; title_text=&#8221;adidas-image-05 (1)&#8221; align=&#8221;right&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;94px|||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;83.4%&#8221; custom_margin=&#8221;13px|auto||auto|false|false&#8221; custom_padding=&#8221;||27px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1300ms&#8221; animation_intensity_slide=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;63f41bc4-1d65-473a-8756-b6f1ebc98f7d&#8221; custom_padding=&#8221;||7px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Through a comprehensive German-wide e-casting process, we carefully selected the most fitting actors and models for the project. Working in collaboration with About You Productions, the production showcased the new Adidas collection with the incredible talents of artists such as Rola, Kicki, and Emilo. The result was a visually captivating content production that captured the brand\u2019s essence and brought the collection to life.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/adidas-image-06.jpg&#8221; title_text=&#8221;adidas-image-06&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||45px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1648px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;BLACK FUTURE WEEK&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;6f5af908-a7be-4e3a-8670-1d62ba51e0ce&#8221; title_text_color=&#8221;#EDF000&#8243; 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url=&#8221;https:\/\/www.instagram.com\/233c.agency\/&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; url=&#8221;https:\/\/www.linkedin.com\/company\/233cagency\/posts\/?feedView=all&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#007bb6&#8243; global_colors_info=&#8221;{}&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Satoshi Light||||||||&#8221; text_text_color=&#8221;#a3a3a3&#8243; text_font_size=&#8221;14px&#8221; text_letter_spacing=&#8221;3px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/233comfort.com\/de\/agb\/\">AGB<\/a>\u00a0 \u00a0 \u00a0 <a href=\"https:\/\/233comfort.com\/de\/datenschutz\/\">DATENSCHUTZ<\/a>\u00a0 \u00a0 | \u00a9 2025 +233c<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>GOALS Emphasize the commercial\u2019s storyline about passion through dance Four ethnically diverse actors\/dancers Actors\/ dancers needed to live in Germany APPROACH Researched actors\/ dancers from our network Communication between actors\/ dancers and client Executed a German-wide e-casting RESULTS The dancers performed with authentic and different dance styles Booked four dancers with different cultural backgrounds Presented [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-430","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/pages\/430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/comments?post=430"}],"version-history":[{"count":0,"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/pages\/430\/revisions"}],"wp:attachment":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/media?parent=430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}