{"id":474,"date":"2025-07-31T18:03:40","date_gmt":"2025-07-31T16:03:40","guid":{"rendered":"https:\/\/233comfort.com\/?page_id=474"},"modified":"2025-07-31T18:09:21","modified_gmt":"2025-07-31T16:09:21","slug":"hummelxzalando","status":"publish","type":"page","link":"https:\/\/233comfort.com\/de\/hummelxzalando\/","title":{"rendered":"hummelxzalando"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;da5f49f5-a8db-47d7-ab1f-89e813ebdf79&#8243; background_color=&#8221;#000000&#8243; use_background_color_gradient=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; background_enable_video_mp4=&#8221;off&#8221; width=&#8221;100%&#8221; height=&#8221;1000px&#8221; custom_padding=&#8221;54px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; 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_builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_menu menu_id=&#8221;5&#8243; show_cart_icon=&#8221;off&#8221; show_search_icon=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Satoshi Light|||on|||||&#8221; menu_font_size=&#8221;14px&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; text_orientation=&#8221;right&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; custom_css_main_element=&#8221;\t&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(12,0,0,0) 0%|rgba(11, 1, 1, 0.56) 55%|#000000 88%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/hummel-image-01.jpg&#8221; 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_builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;22%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||132px||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;1750ms&#8221; animation_delay=&#8221;350ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; animation_speed_curve=&#8221;ease-out&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_padding=&#8221;||54px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1250ms&#8221; animation_delay=&#8221;150ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf03a;||fa||900&#8243; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Satoshi Light||||||||&#8221; text_font_size=&#8221;16px&#8221; header_4_font=&#8221;Satoshi Bold||||||||&#8221; header_4_font_size=&#8221;28px&#8221; header_4_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;|1px||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>GOALS<\/h4>\n<ul>\n<li>Highlight the narrative of the new product for the online commercial through dance<\/li>\n<li>Two ethnically diverse dancers\/ models<\/li>\n<li>Dancers\/ models needed to live in Berlin<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf0ad;||fa||900&#8243; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Satoshi Light||||||||&#8221; text_font_size=&#8221;16px&#8221; header_4_font=&#8221;Satoshi Bold||||||||&#8221; header_4_font_size=&#8221;28px&#8221; header_4_line_height=&#8221;1.6em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"approach\">APPROACH<\/h4>\n<ul>\n<li>Researched dancers\/ models from our network<\/li>\n<li>Communication between dancers\/ models and client<\/li>\n<li>Executed an e-casting in Berlin<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf024;||fa||900&#8243; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Satoshi Light||||||||&#8221; text_font_size=&#8221;16px&#8221; header_4_font=&#8221;Satoshi Bold||||||||&#8221; header_4_font_size=&#8221;28px&#8221; header_4_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;|||0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"results\">RESULTS<\/h4>\n<ul>\n<li>The actors\/ dancers conveyed the authenticity of the product through their performances<\/li>\n<li>Booked two dancers\/ models with different cultural backgrounds<\/li>\n<li>Selected 20 diverse dancers\/ models for the client<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;850.2px&#8221; custom_margin=&#8221;31px|auto||auto||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1450ms&#8221; animation_intensity_slide=&#8221;17%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; width=&#8221;57%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;31px||126px|||&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>\u201eExceptional cast of dancers and models brings the vision of the Hummel x Zalando collection to reality\u201c<\/h4>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/hummel-image-02.jpg&#8221; title_text=&#8221;hummel-image-02&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;63f41bc4-1d65-473a-8756-b6f1ebc98f7d&#8221; custom_padding=&#8221;||1px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1300ms&#8221; animation_intensity_slide=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>To bring the vision of the new Hummel x Zalando collection to life, +233c conducted extensive research within their network, carefully selecting dancers and models who would embody the essence of the brand.<\/h4>\n<p>Executing a thorough e-casting process in Berlin, together with the photographer, +233c, handpicked the actors and models who would be the perfect fit for the content production. 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_builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/hummel-image-04.jpg&#8221; title_text=&#8221;hummel-image-04&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/hummel-image-05.jpg&#8221; title_text=&#8221;hummel-image-05&#8243; align=&#8221;right&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;94px|||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;83.4%&#8221; custom_margin=&#8221;13px|auto||auto|false|false&#8221; custom_padding=&#8221;||27px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1300ms&#8221; animation_intensity_slide=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;63f41bc4-1d65-473a-8756-b6f1ebc98f7d&#8221; custom_margin=&#8221;||29px|||&#8221; custom_padding=&#8221;||7px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-aos=\"fade-up\" data-aos-offset=\"1\" data-aos-delay=\"250\" data-aos-duration=\"1250\" class=\"aos-init aos-animate\"><span>Through their talent and dedication, the actors and dancers successfully conveyed the authenticity of the Hummel x Zalando collection, making the content production a true reflection of the brand\u2019s identity.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/hummel-image-06.jpg&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/233comfort.com\/de\/agb\/\">AGB<\/a>\u00a0 \u00a0 \u00a0 <a href=\"https:\/\/233comfort.com\/de\/datenschutz\/\">DATENSCHUTZ<\/a>\u00a0 \u00a0 | \u00a9 2025 +233c<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>GOALS Highlight the narrative of the new product for the online commercial through dance Two ethnically diverse dancers\/ models Dancers\/ models needed to live in Berlin APPROACH Researched dancers\/ models from our network Communication between dancers\/ models and client Executed an e-casting in Berlin RESULTS The actors\/ dancers conveyed the authenticity of the product through [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-474","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/pages\/474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/comments?post=474"}],"version-history":[{"count":0,"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/pages\/474\/revisions"}],"wp:attachment":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/media?parent=474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}