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[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_icon font_icon=”||fa||900″ align=”left” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Satoshi Light||||||||” text_font_size=”16px” header_4_font=”Satoshi Bold||||||||” header_4_font_size=”28px” header_4_line_height=”1.6em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_icon font_icon=”||fa||900″ align=”left” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Satoshi Light||||||||” text_font_size=”16px” header_4_font=”Satoshi Bold||||||||” header_4_font_size=”28px” header_4_line_height=”1.6em” custom_padding=”|||0px||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”850.2px” custom_margin=”31px|auto||auto||” animation_style=”slide” animation_direction=”bottom” animation_duration=”1450ms” animation_intensity_slide=”17%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” width=”57%” module_alignment=”center” custom_margin=”31px||126px|||” animation_style=”fade” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/fila-image-02.jpg” title_text=”fila-image-02″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”63f41bc4-1d65-473a-8756-b6f1ebc98f7d” custom_padding=”||1px|||” animation_style=”slide” animation_direction=”bottom” animation_duration=”1300ms” animation_intensity_slide=”30%” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
We collaborated with opinion leaders from the dance and DJ culture from our network to position the sport collection in their wanted (sub)cultures and transport the philosophy and Cultural heritage of the brand.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”1300ms” animation_intensity_slide=”30%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/fila-image-03.jpg” title_text=”fila-image-03″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”66px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/fila-image-04.jpg” title_text=”fila-image-04″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/fila-image-05.jpg” title_text=”fila-image-05″ align=”right” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”94px|||0px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”83.4%” custom_margin=”13px|auto||auto|false|false” custom_padding=”||27px|||” animation_style=”slide” animation_direction=”bottom” animation_duration=”1300ms” animation_intensity_slide=”30%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”63f41bc4-1d65-473a-8756-b6f1ebc98f7d” custom_margin=”||29px|||” custom_padding=”||7px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
The team successfully produced and executed the live stream event, which resulted in brand love on multiple owned channels during the pandemic. We created an immersive and innovative event to showcase Fila\u2019s new collection \u2013 a live stream that combined DJing, dance, and photography in a unique way.<\/p>\n
The three successful dancers, Gifty Lartey, Sidney Bandoboy, and Aaron Night, \u2013 and the DJ collective Swimgood and DJ Wigm collaborated in real-time while being photographed by Gary Emekwah. The result was an immersive experience highlighting the power of collaboration, creativity, and technology. Integrating different art forms created an engaging and one-of-a-kind showcase for Fila\u2019s new collection. In addition, the live stream allowed a broader audience to participate in the event, and Gary Emekwah\u2019s photography added additional content for all online touchpoints.<\/p>\n
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AGB<\/a>\u00a0 \u00a0 \u00a0 DATENSCHUTZ<\/a>\u00a0 \u00a0 | \u00a9 2025 +233c<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" GOALS Launch sports collection during the pandemic Connect the collection\u2019s message with opinion leaders from (sub)cultures Authentic visibility of the upcoming sports collection that transports the brand philosophy APPROACH Created a creative and innovative online streaming concept Selected and worked with opinion leaders from dance and DJ culture Produced and executed a Livestream event RESULTS […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-531","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/pages\/531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/comments?post=531"}],"version-history":[{"count":0,"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/pages\/531\/revisions"}],"wp:attachment":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/media?parent=531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}