{"id":552,"date":"2025-07-31T18:38:06","date_gmt":"2025-07-31T16:38:06","guid":{"rendered":"https:\/\/233comfort.com\/?page_id=552"},"modified":"2025-07-31T18:40:01","modified_gmt":"2025-07-31T16:40:01","slug":"kikkoman-no-rules","status":"publish","type":"page","link":"https:\/\/233comfort.com\/de\/kikkoman-no-rules\/","title":{"rendered":"kikkoman-no-rules"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;da5f49f5-a8db-47d7-ab1f-89e813ebdf79&#8243; background_color=&#8221;#000000&#8243; use_background_color_gradient=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; background_enable_video_mp4=&#8221;off&#8221; width=&#8221;100%&#8221; height=&#8221;1000px&#8221; custom_padding=&#8221;54px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1565px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-29px|165px||auto|false|false&#8221; custom_padding=&#8221;19px|||||&#8221; global_module=&#8221;301&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/233_COMFORT_LOGO_neu.svg&#8221; title_text=&#8221;233_COMFORT_LOGO_neu&#8221; url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1In19@&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;url&#8221; _module_preset=&#8221;default&#8221; width=&#8221;9%&#8221; module_alignment=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_menu menu_id=&#8221;5&#8243; show_cart_icon=&#8221;off&#8221; show_search_icon=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; menu_font=&#8221;Satoshi Light|||on|||||&#8221; menu_font_size=&#8221;14px&#8221; background_color=&#8221;rgba(255,255,255,0)&#8221; text_orientation=&#8221;right&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; custom_css_main_element=&#8221;\t&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_menu][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(12,0,0,0) 0%|rgba(11, 1, 1, 0.56) 55%|#000000 88%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/kikkoman-01-image-06.jpg&#8221; width=&#8221;100%&#8221; max_width=&#8221;1588px&#8221; height=&#8221;807px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_text=&#8221;kikkoman-01-image-06&#8243; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;NO RULES TVC&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;6f5af908-a7be-4e3a-8670-1d62ba51e0ce&#8221; max_width=&#8221;80.3%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;121px|||4px||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/kikkoman_logo.png&#8221; title_text=&#8221;kikkoman_logo&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;22%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||132px||false|false&#8221; animation_style=&#8221;zoom&#8221; animation_duration=&#8221;1750ms&#8221; animation_delay=&#8221;350ms&#8221; animation_intensity_zoom=&#8221;72%&#8221; animation_speed_curve=&#8221;ease-out&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; custom_padding=&#8221;||54px|||&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1250ms&#8221; animation_delay=&#8221;150ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf03a;||fa||900&#8243; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Satoshi Light||||||||&#8221; text_font_size=&#8221;16px&#8221; header_4_font=&#8221;Satoshi Bold||||||||&#8221; header_4_font_size=&#8221;28px&#8221; header_4_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;|1px||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>GOALS<\/h4>\n<ul>\n<li>Choreographer for the commercial<\/li>\n<li>Two ethnically diverse dancers\/ models that fit the target group<\/li>\n<li>Actors needed to live in Germany<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf0ad;||fa||900&#8243; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Satoshi Light||||||||&#8221; text_font_size=&#8221;16px&#8221; header_4_font=&#8221;Satoshi Bold||||||||&#8221; header_4_font_size=&#8221;28px&#8221; header_4_line_height=&#8221;1.6em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"approach\">APPROACH<\/h4>\n<ul>\n<li>Choreographer created a selection of choreographies<\/li>\n<li>Communication between dancers\/ models and client<\/li>\n<li>Executed a German-wide e-casting<\/li>\n<\/ul>\n<ul><\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf024;||fa||900&#8243; align=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Satoshi Light||||||||&#8221; text_font_size=&#8221;16px&#8221; header_4_font=&#8221;Satoshi Bold||||||||&#8221; header_4_font_size=&#8221;28px&#8221; header_4_line_height=&#8221;1.6em&#8221; custom_padding=&#8221;|||0px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4 class=\"results\">RESULTS<\/h4>\n<ul>\n<li>The choreography conveyed the exquisite flavors of the product<\/li>\n<li>Booked two dancers\/ models with different cultural backgrounds<\/li>\n<li>Presented 40 diverse dancers\/ models to the client<\/li>\n<\/ul>\n<ul><\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;850.2px&#8221; custom_margin=&#8221;31px|auto||auto||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1450ms&#8221; animation_intensity_slide=&#8221;17%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; width=&#8221;57%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;31px||126px|||&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>\u201eKikkoman Commercial Dazzles with Dynamic Choreography and Unforgettable Taste Explosions\u201c<\/h4>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/kikkoman-01-image-02.jpg&#8221; title_text=&#8221;kikkoman-01-image-02&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#000000&#8243; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;63f41bc4-1d65-473a-8756-b6f1ebc98f7d&#8221; custom_padding=&#8221;||1px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1300ms&#8221; animation_intensity_slide=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>In collaboration with Ersteliebefilm Produktion and David Aufdembrinke, +233c played a significant role in the creation of the Kikkoman commercial, where actors and models played crucial parts.<\/h4>\n<p>With the guidance of choreographer Aaron Night, a selection of captivating choreographies was meticulously crafted, merging everyday cooking movements with dynamic dance moves. This creative approach effectively captured the audience\u2019s attention, bringing the concept of \u201cNo Rules\u201d to life in an engaging audiovisual manner.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1300ms&#8221; animation_intensity_slide=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/kikkoman-01-image-03.jpg&#8221; title_text=&#8221;kikkoman-01-image-03&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;66px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/kikkoman-01-image-04.jpg&#8221; title_text=&#8221;kikkoman-01-image-04&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/kikkoman-01-image-05.jpg&#8221; title_text=&#8221;kikkoman-01-image-05&#8243; align=&#8221;right&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;94px|||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;83.4%&#8221; custom_margin=&#8221;13px|auto||auto|false|false&#8221; custom_padding=&#8221;||27px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1300ms&#8221; animation_intensity_slide=&#8221;30%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;63f41bc4-1d65-473a-8756-b6f1ebc98f7d&#8221; custom_margin=&#8221;||29px|||&#8221; custom_padding=&#8221;||7px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"wp-block-group alignwide is-vertical is-layout-flex wp-container-core-group-is-layout-cd86aea5 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p data-aos=\"fade-up\" data-aos-offset=\"1\" data-aos-delay=\"250\" data-aos-duration=\"1250\" class=\"aos-init aos-animate\">We maintained communication between the dancers, models, and the client throughout the production process. This ensured a seamless collaboration, allowing for the successful execution of the commercial. The spot mesmerizingly showcased the previously undiscovered taste explosions that Kikkoman brings to our palates. Through the combined efforts of Ersteliebefilm Produktion, David Aufdembrinke, and +233c, the commercial emerged as a visually striking representation of the brand\u2019s philosophy, leaving a lasting impression on the viewers.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/kikkoman-01-image-06.jpg&#8221; title_text=&#8221;kikkoman-01-image-06&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||45px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1648px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Kikkoman \u2013 Teriyaki TVC&#8221; 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