[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.27.4″ _module_preset=”da5f49f5-a8db-47d7-ab1f-89e813ebdf79″ background_color=”#000000″ use_background_color_gradient=”off” background_enable_image=”off” background_enable_video_mp4=”off” width=”100%” height=”1000px” custom_padding=”54px||0px||false|false” animation_style=”fade” collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1565px” module_alignment=”center” custom_margin=”-29px|165px||auto|false|false” custom_padding=”19px|||||” global_module=”301″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/233_COMFORT_LOGO_neu.svg” title_text=”233_COMFORT_LOGO_neu” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1In19@” _builder_version=”4.27.4″ _dynamic_attributes=”url” _module_preset=”default” width=”9%” module_alignment=”left” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_menu menu_id=”5″ show_cart_icon=”off” show_search_icon=”off” _builder_version=”4.27.4″ _module_preset=”default” menu_font=”Satoshi Light|||on|||||” menu_font_size=”14px” background_color=”rgba(255,255,255,0)” text_orientation=”right” width=”100%” max_width=”100%” module_alignment=”right” custom_css_main_element=”\t” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(12,0,0,0) 0%|rgba(11, 1, 1, 0.56) 55%|#000000 88%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/hifi-kulbben-image-01.jpg” width=”100%” max_width=”1588px” height=”807px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”hifi-kulbben-image-01″ sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”SOUNDBOKS GO LAUNCH” _builder_version=”4.27.4″ _module_preset=”6f5af908-a7be-4e3a-8670-1d62ba51e0ce” max_width=”80.3%” module_alignment=”center” custom_padding=”121px|||4px||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/hifi_klubben_logo.png” title_text=”hifi_klubben_logo” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”22%” module_alignment=”center” custom_margin=”||132px||false|false” animation_style=”zoom” animation_duration=”1750ms” animation_delay=”350ms” animation_intensity_zoom=”72%” animation_speed_curve=”ease-out” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ custom_padding=”||54px|||” collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”1250ms” animation_delay=”150ms” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_icon font_icon=”||fa||900″ align=”left” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Satoshi Light||||||||” text_font_size=”16px” header_4_font=”Satoshi Bold||||||||” header_4_font_size=”28px” header_4_line_height=”1.6em” custom_padding=”|1px||||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_icon font_icon=”||fa||900″ align=”left” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Satoshi Light||||||||” text_font_size=”16px” header_4_font=”Satoshi Bold||||||||” header_4_font_size=”28px” header_4_line_height=”1.6em” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_icon font_icon=”||fa||900″ align=”left” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_icon][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Satoshi Light||||||||” text_font_size=”16px” header_4_font=”Satoshi Bold||||||||” header_4_font_size=”28px” header_4_line_height=”1.6em” custom_padding=”|||0px||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” min_height=”850.2px” custom_margin=”31px|auto||auto||” animation_style=”slide” animation_direction=”bottom” animation_duration=”1450ms” animation_intensity_slide=”17%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_orientation=”center” width=”57%” module_alignment=”center” custom_margin=”31px||126px|||” animation_style=”fade” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/hifi-kulbben-image-02.jpg” title_text=”hifi-kulbben-image-02″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ collapsed=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”63f41bc4-1d65-473a-8756-b6f1ebc98f7d” custom_padding=”||1px|||” animation_style=”slide” animation_direction=”bottom” animation_duration=”1300ms” animation_intensity_slide=”30%” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
The exciting guerilla activation concept featured a public raffle and music experience where lucky winners were gifted the latest product, creating a sense of excitement and anticipation.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” animation_duration=”1300ms” animation_intensity_slide=”30%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/hifi-kulbben-image-03.jpg” title_text=”hifi-kulbben-image-03″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”66px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/hifi-kulbben-image-04.jpg” title_text=”hifi-kulbben-image-04″ _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/hifi-kulbben-image-05.jpg” title_text=”hifi-kulbben-image-05″ align=”right” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” custom_padding=”94px|||0px|false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”83.4%” custom_margin=”13px|auto||auto|false|false” custom_padding=”||27px|||” animation_style=”slide” animation_direction=”bottom” animation_duration=”1300ms” animation_intensity_slide=”30%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”63f41bc4-1d65-473a-8756-b6f1ebc98f7d” custom_margin=”||29px|||” custom_padding=”||7px|||” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
The concept was implemented in HiFi Klubben stores in Hamburg, Berlin, Copenhagen, and others. Guests had the opportunity to participate in interactive competitions and enter sweepstakes to win a Soundboks Go before its official sale. The concept successfully created buzz and generated interest among the younger demographic.<\/p>\n
+233c also executed unique pop-up events in Hamburg and Berlin, including redesigning the HiFi Klubben stores and creating eye-catching point-of-sale materials and a dynamic DJ performance by Tori\u00f1o. The events successfully connected with local Soundboks enthusiasts, fostering a sense of community and excitement. With over 300 attendees per event, the pop-up events were a resounding success.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/233comfort.com\/wp-content\/uploads\/2025\/07\/hifi-kulbben-image-06.jpg” title_text=”hifi-kulbben-image-06″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||45px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1648px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”COME.UNITY Conference \u2013 SAFER SPACES MATTER” _builder_version=”4.27.4″ _module_preset=”6f5af908-a7be-4e3a-8670-1d62ba51e0ce” title_text_color=”#EDF000″ width=”100%” max_width=”100%” module_alignment=”center” animation_style=”fade” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ custom_padding=”||54px|||” global_module=”224″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” width=”95%” max_width=”2560px” module_alignment=”center” global_colors_info=”{}” custom_margin__hover_enabled=”off|desktop” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_social_media_follow _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_social_media_follow_network social_network=”instagram” url=”https:\/\/www.instagram.com\/233c.agency\/” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ global_colors_info=”{}” theme_builder_area=”post_content” follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”linkedin” url=”https:\/\/www.linkedin.com\/company\/233cagency\/posts\/?feedView=all” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#007bb6″ global_colors_info=”{}” theme_builder_area=”post_content” follow_button=”off” url_new_window=”on”]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Satoshi Light||||||||” text_text_color=”#a3a3a3″ text_font_size=”14px” text_letter_spacing=”3px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
AGB<\/a>\u00a0 \u00a0 \u00a0 DATENSCHUTZ<\/a>\u00a0 \u00a0 | \u00a9 2025 +233c<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" GOALS Increase local and global brand awareness of product launch by activating Soundboks and HiFi Klubbens target audience Connecting the new product with the target audience Position the brand and product within target audience APPROACH Created a global retail store go-to-market strategy Re-designing the retail stores (incl. POS-Materials) and gifting the new product through public […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-572","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/pages\/572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/comments?post=572"}],"version-history":[{"count":0,"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/pages\/572\/revisions"}],"wp:attachment":[{"href":"https:\/\/233comfort.com\/de\/wp-json\/wp\/v2\/media?parent=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}